SOCIAL MEDIA USAGE UP AMONGST MATURE USERS
A new report out shows that folks 65 and older doubled their use of social media from 2009 to 2010. Usage by people between the ages of 50 to 64 went up 88 percent. And even more specifically, Twitter usage is on the rise in all these age groups. What does this mean to business owners? Not only are the 20-somethings using social media, but now just about everyone is using social media. In order to go where the customers are, your company needs to be actively marketing through social media, and your social media marketing efforts must be an effectively utilized portion of your integrated...
Read MoreThe Business Value of Social Media Marketing – Part 2
Unlock the economic potential of Social Media Marketing! There’s what you “could do” and what you “should do” when answering this question. You should listen to what your clients / customers are looking for in a social media campaign. You could offer a coupon discount or special pricing, but you should just say “HI” sometimes. Don’t always try to sell something. Remember this is social media, would you talk to a friend like a customer every time you saw him or her, NO. Then you should do the same with social media marketing just talk to your clients / customers and watch the...
Read MoreThe Business Value of Social Media Marketing – Part 1
Listen to what is being said about your products or services? You need to know why and how you may or may not response to what you are listening to before embarking on a social media marketing campaign. Many companies don’t even know what is being said about them in the social media world. Google your company to find out, you might be surprised with the results. When you start a social media campaign you need to respond to any and all complaints or problems that arise via Twitter, Facebook, etc. You have the ability to instantly engage the customer / client and try to resolve the...
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